History

August 2013

Regulatory approval granted for the establishment of Microcred Tunisia.

October 2014

Opening of Microcred’s first branch in Ezzahrouni.

May 2015

Launch of the Irada–QFF programme (Qatar Friendship Fund in Tunisia).

January 2017

Opening of Microcred’s 10th branch in Tozeur.

August 2017

Launch of the first mobile branch in the Bizerte Governorate.

September 2017

Launch of the mobile branch in the Nabeul Governorate.

March 2018

Rebranding of Microcred Tunisia as Baobab.

September 2018

Approval granted to disburse loans of TND 40,000.

February 2019

Opening of Microcred’s 20th branch in Djerba

June 2020

First phase of the Tunisia JOBS – USAID programme.

June 2021

First reduction in lending rates.

September 2021

Launch of the Mobicred co-branded card in partnership with La Poste Tunisienne.

April 2022

Rollout of the second phase of the SANAD programme in partnership with Tunisia JOBS – USAID.

May 2022

Launch of the mobile application for customers.

July 2022

Rollout of the Visit Tunisia programme in partnership with USAID.

September 2022

Microcred becomes part of El Hadayek, making it the only microfinance institution with 100% Tunisian capital.

November 2022

The institution changes its legal name to Microcred SA.

September 2024

Inauguration of Microcred SA’s new headquarters.

June 2025

Awarded a dual rating of β+ for institutional strength and ★★★★ (4 stars) for social impact by Microcrate.

June 2025

Rollout of the new fully digital ICM–Abacus system.

August 2025

Announcement of an unprecedented 8-percentage-point reduction in lending rates and launch of Microcred SA’s new product catalogue.

December 2025

CIO Views names Awatef Mechri, Managing Director of Microcred, among the 10 global leaders to watch in 2025.

May 2026

Microcred receives the Responsible Governance Award at the CSR Power Awards 2026.